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| Increasing return traffic to your Website |
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More return traffic means more sales so make sure the person visiting your site sees something they like so that they enjoy their first visit providing visitors a reason to come back.
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Design a good web site: |
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This is a key element in getting return traffic. The web site should be easy to navigate; also provide the visitor with the information he or she wants. Browsing the web site should be a pleasant experience and the required information should be found easily within a few clicks.
An interesting way to increase return traffic is by asking people if they want to be informed about updates or by taking their feedback. You could also send out thank you notices for order purchases or conduct discussions with your visitors at your web site.
Ask yourself if your web site provides complete information that a visitor needs? If your web site does not provide him with complete information then you risk losing them as they might opt for a competitor service.
Your web site must be kept up to date. If description about a new product or service is added to your web site then make sure to provide a link back to the products page. Try to check your content and see if extra pages can be added to make it more informative. Analyze every aspect of your web site. Look at your site from the point of view of the visitor and ask questions like would I buy from this site or would I return to this site? A few principles to follow:
Your website should be easy to navigate.
The visitor must be able to reach you by several ways
Provide detailed information about your products and services online
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| Email Marketing: |
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This is a more active method of encouraging return traffic and can be very effective when used properly. However spamming (including mass e-mail campaigns, pop up windows and using unrelated keywords which make the site come up in searches) must be avoided completely. The use of spam blockers is increasing everyday and there are increasing chances that your email is likely to go unread.
You could ask the customer to fill out a form on whether he is interested in joining your mailing list and what information he would like to receive in the future. Visitors could also be given the company’s phone number which could be another channel for obtaining information.
Writing customized responses to customer queries is among the best ways to use email. Although time consuming, this helps to build a good rapport with your customer and can benefit you. |
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| Have a solid business foundation: |
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| Create a business plan, marketing plan, client profile, and a site map for your web site. |
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| Create acceptable and easy to understand policies: |
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| The company’s Customer Service, Code of Ethics and a Privacy Policy must be reassuring to the customer. |
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| Have a good offline marketing strategy: |
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| Use web site address on company cards and other printed material to increase awareness about your website. |
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| Provide something to your target market: |
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| You could offer some free software such as FTP software which would make it convenient for them to upload their files and other such value added services. |
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| Use visitor interaction methods: |
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| Repeat traffic can also be generated successfully by using visitor interaction methods such as Q & A knowledge bases, discussion boards, live support chat, and contests. |
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Setup monthly chats about related topics or install bulletin boards to build relationships and community. This will keep customers interested in your business. Inviting industry specific experts to answer customer queries in chat sessions sounds very good to visitors.
Have periodic contests and announce the winners on your site. Use this method to keep visitors hooked to your site. |
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 What is Internet Marketing? |
Internet marketing in a nutshell is all about using the Internet to make it easier and faster to sell your product and services. + more |
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| Why Internet marketing? |
Internet marketing is the art of advertising your business on the Internet through an easily navigated, easily understood and easily found website.+ more |
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| What is SEO? How is it done? |
Search Engine Optimization (SEO) can be defined as the process of altering the content or structure of your web site so that it ranks higher in the pages of search engine results while a specific key word is being searched. + more |
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| What is E-commerce? |
Electronic commerce is a type of business transaction wherein the price or essential terms are negotiated over an online system such as an Internet, Extranet, Electronic Data Interchange network, or electronic mail system. + more
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| How to start a small business? |
To start and operate a business in addition to flair, enthusiasm and desire, a considerable amount of study and preparation is required. + more
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| Why small businesses fail? |
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Starting a business of your own has a lot of benefits such as being your own boss, facing new challenges, + more |
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| Why is SEO necessary? |
The playing field is equal on the Internet irrespective of the size of the business and hence Search Engine Optimization becomes so necessary.+ more |
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| How to market your products? |
Any business irrespective of its size gets equal opportunity to advertise its products or services on the Internet. Internet marketing allows businesses to reach out to markets across the globe at a cost that is much lower than that of conventional marketing techniques. + more |
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| Increase visitors to a website |
A web site however nicely designed doesn’t serve its purpose unless it is seen by the targeted audience. A lot of highly successful websites with simple layouts get lots of visitors because they get the promotion right. + more |
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